APAICS would like to take the time to recognize our partners and ask them about their commitment to diversity, equity and inclusion.
Read the responses from our partners at Comcast below!
1. What role do you think companies like Comcast have in supporting DEI-related organizations and initiatives?
As a media and technology company, Comcast can leverage our resources – our people, programming, and platforms – to shed light on systemic issues and work toward lasting solutions. That work starts at home, within our own organization. We have to lead by example and by action, where every member of our organization feels embraced and where their experiences, backgrounds, and perspectives are celebrated and valued. We’re doing that in a number of ways, with a focus on workforce diversity and support of long-standing DE&I initiatives like talent pipelines, Employee Resource Groups, and employee volunteerism.
In June 2020, we made a $100 million commitment to advance social justice and equality, which included raising awareness on our media platforms and investing in organizations working to ensure people from underrepresented backgrounds have the digital access, tools, and practical skills necessary to excel in today’s economy. We followed up on the $100 million commitment with the launch of Project UP, our comprehensive initiative to advance digital equity that’s backed by a $1 billion commitment to reach tens of millions of people over ten years. And our Comcast RISE program, which stands for “Representation, Investment, Strength and Empowerment,” aims to help small businesses owned by women and people of color succeed and grow.
2. In what ways is Comcast specifically working to support AA & NH/PI communities?
We support the AA & NH/PI communities through our programming, our workforce, and our partnerships within the community. Our commitment to advancing this work starts at the top with AAPI representation at the highest levels including on our Board of Directors and external DE&I Advisory Council, who all help in guiding and informing our efforts and initiatives. On our platforms, our Asian American Film & TV collection gives customers access to thousands of hours of high-quality Asian and Asian American entertainment in one curated destination. All year long, Comcast’s Asian Pacific American Employee Resource Group provides its members with professional development, community outreach, cultural enrichment, leadership, and networking opportunities.
3. Why does diversity and inclusion matter to you?
I am passionate about addressing the societal issues of our time, and diversity, equity, and inclusion are a huge component of that. It is important to me that everyone has an equitable and inclusive environment where they feel valued, seen, heard, and where they may be their authentic selves. When people are free to be themselves without fear, they thrive.
I also take great pride in Comcast’s commitment to helping drive societal change at scale. This is a continuous journey, and it’s vital for us to leverage our resources and platforms to continue to educate and spread awareness of all communities. For example, as part of an ongoing partnership with Asian Americans Advancing Justice| AAJC, Comcast NBCUniversal is supporting the Mis/Disinformation Project to address how misinformation and disinformation campaigns across social media focused on issues like safety and immigration are harmful to AAPI communities.
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